Quick answer: Harris Boat Works is a Mercury Marine Platinum Dealer in Gores Landing on Rice Lake, approximately 110 minutes northeast of Burlington via the QEW east, Highway 401, and Highway 115. We handle Mercury outboard sales, repowers, parts, and service. See installed...
Quick answer: Harris Boat Works is a Mercury Marine Platinum Dealer in Gores Landing on Rice Lake, approximately 110 minutes northeast of Burlington via the QEW east, Highway 401, and Highway 115. We handle Mercury outboard sales, repowers, parts, and service. See installed pricing at mercuryrepower.ca. For engine repairs, we only service Mercury and Mercruiser.
Mercury Dealer for Burlington: Why Some Customers Drive Past Hamilton to Come to Rice Lake
Burlington has marine options closer to home. There are dealers in the Hamilton area, including one that carries Mercury. So why do some Burlington customers make the longer drive to Gores Landing?
We'll be straight about it.
The Pricing Transparency Gap
Most marine dealers in the greater Hamilton-Burlington corridor don't publish installed pricing online. They want you to call, and with good reason from their perspective. Once you're in a conversation, they can manage the comparison. They can anchor, pitch, and build rapport before you've made up your mind.
Our quote builder at mercuryrepower.ca shows installed pricing, motor, rigging, and installation, in Canadian dollars, in about three minutes. No call, no form, no process. You see the number, think it over, and engage us when you're ready. If you just want to see every Mercury model priced in CAD, that list is published too.
The customers who find this meaningful are the ones who've already done the research and just want a fair, transparent number. They're not looking to be sold. They're looking to buy.
Mercury Platinum, Not All Dealers Are the Same
Mercury authorizes dealers at different tiers. Platinum is the top level. It's not just a sign on the wall, it reflects ongoing training requirements, parts depth, and full warranty authorization. When the job gets complicated, a technical diagnostic, a warranty claim on a newer motor, a complex twin-engine rig, the difference between a Platinum dealer and a lower-tier dealer can show up in resolution time and technical depth.
Burlington has Mercury dealers. Not all of them are Platinum. That's worth knowing.
Burlington Buyers on Inland Lakes
Not all Burlington boaters are on Lake Ontario. A lot of Burlington residents have properties or memberships at inland lakes, the Kawarthas, Simcoe, Rice Lake itself. If your boat is already stationed closer to us than to Burlington, the distance equation changes. Some Burlington customers are effectively driving 30 minutes to get their boat and another 20 minutes to get to us, which makes the drive feel like 20 minutes, not 110.
If that's your situation, it's worth thinking about us as a primary dealer rather than an exception.
Third Generation on Rice Lake Since 1947
Harris Boat Works isn't trying to be a high-volume GTA dealer. We're a third-generation family marina, on Rice Lake since 1947, built on the premise that repeat customers and referrals are the most durable business model in this industry. The conversation here is different from a sales-quota-driven floor.
What Harris Boat Works Handles for Burlington Customers
Mercury outboard sales
2.5 HP through 600 HP. FourStroke, Pro XS, Verado, SeaPro. We'll have a straight conversation about what makes sense for your application, not just what's in stock.
Repower service
Full job: motor, rigging, controls, throttle and shift cables, prop selection, installation, sea trial. The rigging isn't an afterthought, it's the part that determines how the motor performs on your specific hull.
Mercury parts and service
Platinum-tier parts depth and warranty authorization. For engine repairs, we only service Mercury and Mercruiser.
Winter storage
Outdoor with shrinkwrap. No indoor. For Burlington customers with boats on Lake Ontario or Burlington Bay, local storage will likely make more geographic sense unless you're running inland.
Installed pricing online
mercuryrepower.ca, the number is there before any conversation starts.
You can build a live CAD quote for your repower online at Mercury Repower Centre.
Getting to Harris Boat Works from Burlington
Route: QEW east to Highway 401 east through Toronto, then Highway 115 east (Peterborough direction), then County Road 28 north into Gores Landing.
Approximate drive time: Around 110 minutes outside rush hour. The 401 through Toronto is the variable. Early Saturday morning is reliably manageable from Burlington; midday or late afternoon on a long weekend is not.
Address: 5369 Harris Boat Works Rd, Gores Landing, ON K0K 2E0
Phone: 905-342-2153
Service requests: hbw.wiki/service
Motor pricing: mercuryrepower.ca
How to Make the Trip Worth the Distance
- Start with the quote builder at mercuryrepower.ca. Know the real installed price before you consider the drive.
- Call or text ahead: 905-342-2153. Let us know what you're working on, we'll make sure the right conversation is ready when you arrive.
- Prepare your rigging questions. What controls? Any electronics? Single or twin? What's your hull and how are you using it? These questions shape what we order.
- Time the trip for a Saturday morning. Earliest window in both directions is the most reliable.
- Come when you're decided. This is not a browsing trip. Make the time count.
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Frequently Asked Questions, Burlington
Why would I drive past a closer Mercury dealer to get to you?
Fair question. If the closer option is a Platinum dealer with transparent pricing and a willingness to have a real rigging conversation, you might not need to. Call us first. Tell us what you're weighing. We'll give you an honest take on whether the trip makes sense for your situation.
Can I see installed pricing without calling?
Yes. mercuryrepower.ca. Three minutes. Real numbers.
Do you service non-Mercury motors?
No. For engine repairs, we only service Mercury and Mercruiser. Yamaha, Honda, and Suzuki are outside our scope.
My boat is on Lake Ontario. Is a repower from you realistic?
Yes. The boat would need to come to us, either trailered up or, if it's a smaller hull, towed. Call us at 905-342-2153 and we'll talk through the logistics.
What's the difference between Platinum and regular Mercury certification?
Parts inventory depth, technical training requirements, and warranty authorization. Platinum dealers typically resolve warranty claims faster and are equipped for more complex technical jobs. Mercury publishes their dealer tier criteria if you want the specifics.
The HBW Promise
The price is at mercuryrepower.ca before any conversation starts. The rigging gets done right, not fast. The job is finished the way Mercury intended it to be done.
That's been true since 1947. It's still true.
Build your quote: mercuryrepower.ca
Request service: hbw.wiki/service
Call or text: 905-342-2153
Harris Boat Works, Gores Landing on Rice Lake. Mercury Marine Platinum dealer. Mercury dealer since 1965, family marina on Rice Lake since 1947.
Where Burlington Boaters Launch and Why HBW Handles Their Repowers
Burlington sits on Lake Ontario's west shore, with significant marina presence. The main local launches are LaSalle Park Marina (city-run with public ramp), Bronte Harbour just east in Oakville, and various private slips along Burlington Bay. The bay itself is sheltered but largely industrial; most recreational boating happens on open Lake Ontario.
The drive to Rice Lake is roughly 110 minutes via the QEW east through Toronto, then 401 east and Highway 115 north, call it a 2-hour round-trip on a good day. Weekend QEW traffic through Toronto adds 20-40 minutes. Midweek mornings are the only sane option.
Why Burlington boaters still drive to HBW:
- Same-day round-trips work. Drop the boat off in the morning, head home; we'll call when it's ready.
- Annual repower or winterization trip. Many Burlington customers trailer their boat to HBW once or twice a year for repower work or winterization + storage, then back to a Burlington-area marina for the season.
- Mercury Platinum-level depth. For a multi-thousand-dollar repower investment, the drive is justified when local dealers can't match the rigging expertise.
Ready to price it out? Build a live CAD quote for your repower online at the Mercury Repower Centre.
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