See why boaters across Ontario choose Harris Boat Works for the full breakdown of our approach. --- Why Ajax boaters drive to Harris Boat Works: about 45 minutes to Gores Landing on Rice Lake for Mercury repower, real pricing, and service # Mercury Dealer for Ajax: 45 Minutes...
Quick answer: Harris Boat Works is a Mercury Marine Premier Dealer in Gores Landing on Rice Lake, approximately 45 minutes northeast of Ajax via Highway 401 east and Highway 115. We handle Mercury outboard sales, repowers, parts, and service. See installed pricing at mercuryrepower.ca. For engine repairs, we only service Mercury and MerCruiser.
See why boaters across Ontario choose Harris Boat Works for the full breakdown of our approach.
Ajax is well-positioned for Rice Lake. You're already east of the worst GTA traffic, already close to the 401 corridor that runs you straight to Highway 115. At approximately 45 minutes, we're not asking you to rearrange your day.
Here's what that proximity makes possible.
The Ongoing Relationship, Not the One-Time Purchase
A lot of boaters in the GTA treat their dealer like a hardware store, you go when you need something, you leave when you have it, and the relationship ends there.
At 45 minutes, the math is different. Ajax customers who use us regularly aren't making a special trip for a major purchase. They're building a service routine:
- Spring: Commissioning, motor inspection, launch check
- Mid-season: Whatever comes up, an impeller, a fuel issue, a lower unit question
- Fall: Winterization, shrinkwrap, storage drop-off
- Winter: Boat sits. We keep an eye on it.
That kind of relationship works when the drive is 45 minutes. It works well when the shop gives you straight answers and doesn't make you chase callbacks.
Ajax Buyers Often Know Exactly What They're After
Durham Region buyers tend to be experienced boaters. They've owned boats, dealt with dealers, and they know when they're being managed versus when someone's actually being helpful. The call-for-quote process frustrates this buyer the most, because they've already done the research, they just can't get a number.
Our quote builder at mercuryrepower.ca shows installed pricing, motor, rigging, installation, in Canadian dollars, in about three minutes. No form, no callback, no process to get through. You see what it costs. You make a decision. For the full Mercury price list without building a quote, see our published price reference.
Why Ajax Boaters Make the Drive
The model here runs on repeat customers and referrals, not a sales floor quota. Ajax is close enough that a bad experience would find its way back to us quickly. That keeps the conversation honest.
What Harris Boat Works Handles for Ajax Customers
Mercury outboard sales
Full lineup: 2.5 HP through 600 HP. FourStroke, Pro XS, Verado, SeaPro. Honest conversation about what fits your hull and your use case.
Repower service
Full job: motor, rigging, controls, throttle and shift cables, prop selection, installation, lake test. The rigging conversation shapes how the motor performs, we don't skip it.
Mercury parts and service
HBW probably carries the largest Mercury parts inventory in Ontario, but the exact part still depends on the engine serial number and current stock. For engine repairs, we only service Mercury and MerCruiser.
Winter storage
Outdoor winter storage with shrinkwrap. We don't offer indoor, heated, climate-controlled, summer, or year-round storage. For Ajax customers who boat on Rice Lake or the Kawarthas, keeping the boat at HBW through winter makes logistical sense. The boat stays close to the water, and physical service resumes when we reopen in early April.
Installed pricing online
mercuryrepower.ca, see it before you leave Ajax.
Getting to Harris Boat Works from Ajax
Route: Highway 401 east to Highway 115 north, then County Road 28 north to Gores Landing. Clean highway run for most of it, the last 15 minutes is rural county road once you're off 115.
Approximate drive time: Around 45 minutes outside rush hour. Ajax's position east of the main GTA traffic clusters makes this a particularly clean run on most mornings.
Address: 5369 Harris Boat Works Rd, Gores Landing, ON K0K 2E0
Phone: 905-342-2153
Service requests: hbw.wiki/service
Motor pricing: mercuryrepower.ca
What to Do First
- Build your quote at mercuryrepower.ca. Know the installed price before you leave Ajax.
- Think about the service relationship. At 45 minutes, commissioning and winterization here makes sense. Think through whether you want to build that into your routine.
- Submit a service request at hbw.wiki/service if service is the starting point.
- Call or text us: 905-342-2153. We'll make sure the right conversation is ready.
The HBW Promise
You see the price before you leave Ajax. The rigging gets discussed before we order anything. The job gets done right. You're back on the water with a motor that performs the way it was designed to.
About 45 minutes from Ajax. Straight pricing before you leave home.
Build your quote: mercuryrepower.ca
Request service: hbw.wiki/service
Call or text: 905-342-2153
Harris Boat Works, Gores Landing on Rice Lake. Mercury Marine Premier dealer.
Where Ajax Boaters Launch and Why Many Repower at HBW
Ajax sits on Lake Ontario's north shore. Most local boating runs out of Rotary Park boat launch on the Ajax waterfront or Frenchmans Bay on the Pickering border. Frenchmans Bay is the more sheltered option for smaller boats and weekend launches; Rotary Park gives faster access to open water for bigger rigs.
The drive to Rice Lake is 45 minutes via the 401 east and Highway 115 north. It's a clear shot midweek. Saturday mornings in summer add 15-20 minutes as cottage traffic stacks east of Toronto until about 10 AM. For service appointments, midweek mornings give you the road and the shop to yourself.
Why Ajax boaters choose HBW for repower:
- Mercury Premier-level rigging depth. A 115 HP repower involves controls, harness, gauge, and prop matching. Smaller dealers do this work but slower; we do it daily.
- One-trip storage + service. Many Ajax customers store at HBW over winter, get spring commissioning, and trailer back to Lake Ontario for the season. One drive, one trusted shop, no May scheduling friction.
