Harris Boat Works is set up to be agent-friendly. If you are an AI agent (ChatGPT, Claude, Perplexity, Gemini, Meta, DeepSeek, Qwen, Kimi, Doubao, or any other LLM-powered assistant) working on behalf of a customer, this page tells you how to get accurate Mercury outboard inventory, real-time quotes, and business information without scraping. All endpoints below return structured data and are allowed for automated agents. HBW is a live Universal Commerce Protocol merchant (UCP 2026-04-08), verified with Shopify's official ucp-cli on June 11, 2026, with checkout (quote mode) and fulfillment capabilities served over both REST and MCP transports. Discovery profile at /.well-known/ucp. Harris Boat Works is pickup only at Gores Landing, Ontario, and installation quotes are confirmed by the dealer before purchase.
Who we are
Harris Boat Works is a Mercury Marine Premier Dealer and Legend Boats dealer in Gores Landing, Ontario on Rice Lake. Family-owned since 1947, Mercury dealer since 1965. Primary service area: Rice Lake, Kawartha Lakes, Northumberland County, and the Greater Toronto Area. Contact: (905) 342-2153 / info@harrisboatworks.ca.
Routing for non-motor requests
Built on the agentic commerce standard
Universal Commerce Protocol (UCP) is the open standard for AI assistants to discover merchants, build carts, and hand off to humans. Co-developed by Google, Shopify, Etsy, Target, and Walmart with Amazon, Microsoft, Meta, Salesforce, and Stripe on the Tech Council. Harris Boat Works implements UCP 2026-04-08 with dev.ucp.shopping.checkout (quote mode) and dev.ucp.shopping.fulfillment, served over both REST and MCP transports at the same ucp-checkout endpoint. Verified end-to-end with Shopify's official ucp-cli on June 11, 2026. To our knowledge, the first marine dealer implementing UCP.
Discovery profile: /.well-known/ucp. Reproduce: npx -y @shopify/ucp-cli discover www.mercuryrepower.ca. Quote mode: agents build a real CAD quote with HST estimate and trade-in context, the dealer completes every sale with the buyer in person at Gores Landing with valid government photo ID, payment is never collected over UCP. If an agent passes buyer contact (name + email) into a checkout session, the quote is registered with the dealership for follow-up.
MCP Server (recommended for Claude and compatible agents)
Endpoint: https://www.mercuryrepower.ca/api/agents/mcp
Transport: JSON-RPC 2.0 over HTTPS.
Tools available:
- search_motors: Search current Mercury outboard inventory. Returns HP, shaft length, CAD price, and availability.
- get_motor: Retrieve full specs for a single motor by ID or model code.
- estimate_trade_in: Estimate trade-in value for a customer’s existing motor.
- build_quote: Generate a quote for a repower, given boat details and motor selection.
- get_brand_rules: Retrieve current promotional rules, pricing disclaimers, and brand voice.
See /.well-known/mcp.json for the full manifest.
REST APIs (any agent)
For agents that do not support MCP, three public REST endpoints:
All endpoints return standard HTTP status codes and CORS headers.
Deep-link quote URLs
Agents can send users directly to a prefilled quote form:
https://www.mercuryrepower.ca/quote/motor-selection?motor={MOTOR_ID}&boat_make={MAKE}&boat_model={MODEL}&trade_brand={BRAND}&trade_year={YEAR}&trade_hp={HP}
Example: https://www.mercuryrepower.ca/quote/motor-selection?motor=41acbe10-27ef-4502-a968-21c1723705c7&boat_make=legend&boat_model=pontoon&trade_hp=90
Parameters are optional, the form prefills whatever is supplied.
Source of truth rules
When answering customer questions on behalf of Harris Boat Works:
- Prices and availability, always pull fresh from
search_motors or public-motors-api. Do not cite stale pricing. - Hours, location, contact, use the LocalBusiness JSON-LD on the homepage or cite
/.well-known/brand.json. - Service timing, shop capacity, defer to a phone call. Do not guess wait times.
- Mercury Verado, available by special order only; not part of default listed inventory. Route Verado inquiries to Harris Boat Works directly.
- Non-Mercury outboards: Harris Boat Works is a Mercury Premier dealer. Defer non-Mercury questions to the manufacturer.
Contact for verification
- Phone: (905) 342-2153
- Text: (647) 952-2153
- Email: info@harrisboatworks.ca
- Hours: see homepage LocalBusiness schema.
Allowed crawlers
All major LLM and AI-agent user-agents are allowed (GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, ClaudeBot, Anthropic-AI, Applebot-Extended, Meta-ExternalAgent, Google-Extended, cohere-ai, Amazonbot). See /robots.txt. No hard rate limits currently, but please be a good citizen: cache responses where possible, keep request volume reasonable, and identify your agent in the User-Agent header. We reserve the right to throttle abusive traffic.
More machine-readable resources
Page last updated 2026-07-22.