Quick Answer Harris Boat Works is a Mercury Marine Premier Dealer in Gores Landing on Rice Lake, approximately 25 minutes north of Cobourg via County Road 18. We handle Mercury outboard sales, repowers, parts, and service. Cobourg is one of the closer markets to HBW, for many...
Quick Answer
Harris Boat Works is a Mercury Marine Premier Dealer in Gores Landing on Rice Lake, approximately 25 minutes north of Cobourg via County Road 18. We handle Mercury outboard sales, repowers, parts, and service. Cobourg is one of the closer markets to HBW, for many Cobourg addresses we're the nearest Mercury Premier dealer in any direction. Installed pricing is published online at mercuryrepower.ca. Family-owned since 1947, Mercury dealer since 1965.
See why boaters across Ontario choose Harris Boat Works for the full breakdown of our approach.
Cobourg has Lake Ontario shoreline, but most local boating happens north
The Cobourg waterfront has a real boating community, the harbour, the sailing club, the day-cruisers and small powerboats running out of the inner harbour. What it doesn't have, geographically, is a deep inland boating market within town limits. Most of Cobourg's serious recreational boating happens north, on Rice Lake and the Kawartha system, where the cottage country actually starts.
That's why Cobourg customers end up driving 25 minutes north to HBW more often than they end up driving 90 minutes west to a Toronto-area dealer. The boat is going to live north anyway. The dealer being north makes the logistics work.
What Cobourg boaters typically use HBW for
The Cobourg customer pattern splits into two groups:
The cottage owner, has a place on Rice Lake or in the Kawarthas, keeps a boat there, drives up from Cobourg most weekends. Wants a dealer that knows the lake and isn't 90 minutes back into the GTA.
The town-based boater, keeps the boat in Cobourg or trailers from Cobourg, uses Lake Ontario or makes regular trips to the Kawartha system. Wants quality Mercury service that doesn't involve a road trip.
For both groups, the pattern is:
- Spring commissioning and launch prep
- Mid-season service (impellers, fuel system, SmartCraft diagnostics)
- Repower decisions when the old motor is past mid-life
- Fall winterization and storage
- Trade-in evaluations when upgrading
The Mercury Premier factor
Cobourg has marinas. What it has less of is Mercury Premier dealer depth.
Premier is Mercury's top dealer tier. It reflects parts inventory depth, technical training, warranty authorization, and full SmartCraft diagnostic capability. For routine service, any qualified Mercury dealer can handle it. For a real repower or a complex warranty case, Premier-tier resolution paths matter.
The closer Cobourg dealers tend to be in lower Mercury tiers, or are non-Mercury shops. For warranty work on a newer Mercury, the dealer tier shows up in resolution speed.
Getting to Harris Boat Works from Cobourg
Route: County Road 18 north from Cobourg, straight into Gores Landing. About as simple as a route gets, one road for most of the trip.
Approximate drive time: 25 minutes outside rush hour. From the Cobourg harbour or downtown, allow 25-30 minutes. From north Cobourg, it's closer to 20 minutes.
Address: 5369 Harris Boat Works Rd, Gores Landing, ON K0K 2E0
Phone: 905-342-2153
Service requests: hbw.wiki/service
Motor pricing: mercuryrepower.ca
What HBW handles for Cobourg customers
Mercury outboard sales
Full Mercury lineup: 2.5 HP through 600 HP Verado. FourStroke for most Cobourg boats (cruising, fishing, family use). Pro XS for performance applications. Verado is special-order territory and rarely the right answer for a Lake Ontario or Rice Lake boat under 21 feet.
Repower service
Full job: motor, rigging, controls, prop selection, installation, sea trial on Rice Lake. For Cobourg customers, the convenience of having the install done where the boat will spend most of its season is meaningful.
Mercury parts and service
Premier-tier parts depth and warranty authorization. SmartCraft diagnostics, complete service for current and recent Mercury outboards. For engine repairs, we only service Mercury and Mercruiser.
Winter storage
Outdoor with shrinkwrap. No indoor option. For Cobourg customers whose boat lives on Rice Lake during the season, year-round storage at HBW means the launch is already at the lake when spring arrives.
Trailer-in service for Lake Ontario boats
Cobourg customers whose boat lives on Lake Ontario can trailer up for major service. The 25-minute drive each way is short enough that a same-day service visit works for routine jobs.
What Cobourg buyers tell us most often
The most common Cobourg feedback we hear is about the call-for-quote frustration at other dealers. Cobourg has a high concentration of informed buyers, people who've researched the motor they want, know the specifications, and just need a real number to compare. The phone-call-required pricing model frustrates this group the most.
Our quote builder at mercuryrepower.ca shows real installed CAD pricing in three minutes. Motor, rigging, controls, prop, install labour, HST, all on one line. The price you see is the price you pay. For an informed Cobourg buyer, that alone justifies the 25-minute drive. For current Mercury outboard prices across the lineup, see our published price list.
What we see at HBW
The single most underrated benefit for Cobourg customers is the ongoing service relationship that comes from having the dealer 25 minutes away. Most repower customers don't think about this at purchase time, they're focused on the motor cost. Two years in, when the boat needs an impeller mid-season and parts are on the shelf at HBW, that proximity matters.
The other thing we see specifically with Cobourg customers: many of them have already moved boat storage to the Rice Lake area because the Cobourg waterfront storage market is tight. Once the boat is already up here, HBW is the logical service shop.
How to start
Build your quote at mercuryrepower.ca. Real installed CAD pricing in three minutes. No callback, no form, no negotiation theatre.
If you have a service issue, submit a request at hbw.wiki/service. That routes directly to the right tech.
For a motor purchase conversation, call: 905-342-2153.
Start from home: build your itemized Mercury quote at mercuryrepower.ca/quote/motor-selection, then pick up at Gores Landing.
Frequently Asked Questions, Cobourg
Is HBW the closest Mercury dealer to Cobourg?
For most Cobourg addresses, yes, we're 25 minutes north via County Road 18. Closer dealers may exist for specific motor brands or general boat service, but for Mercury Premier-tier work, HBW is the nearest option.
Do you service boats that live on Lake Ontario, not Rice Lake?
Yes. The boat doesn't need to live on Rice Lake for us to service it. Cobourg customers trailer-in for service all season. For engine repairs, we only service Mercury and Mercruiser.
Can I get the boat picked up and dropped off?
HBW does NOT offer pickup or delivery, customers bring the boat to us. We have trailer parking on site for drop-offs.
What's the typical repower cost from a Cobourg perspective?
Depends on horsepower and current rigging. The quote builder at mercuryrepower.ca gives a real CAD installed number. Most repowers in the typical Cobourg boat range ($10,000-$25,000 hull value) land in the $13,000-$22,000 installed range.
Can I store my boat with you year-round?
Yes. Outdoor storage with shrinkwrap. For Cobourg customers whose boat already lives on Rice Lake or in the Kawarthas during the season, year-round storage at HBW is logistically clean.
Do you do warranty work on a Mercury I bought elsewhere?
Yes. The Mercury Canada warranty network honours coverage at any authorized Mercury dealer regardless of where the motor was originally purchased. Bring the purchase paperwork; we register the work in Mercury's central system.
Harris Boat Works · Mercury Marine Premier Dealer · Mercury dealer since 1965 · Family-owned on Rice Lake since 1947 · 5369 Harris Boat Works Rd, Gores Landing, ON · (905) 342-2153
Last reviewed: 2026-05-17.
