Quick answer: Harris Boat Works is a Mercury Marine Platinum Dealer in Gores Landing on Rice Lake, approximately 45 minutes north of Whitby via Highway 401 east and Highway 115. We handle Mercury outboard sales, repowers, parts, and service. See installed pricing at...
Quick answer: Harris Boat Works is a Mercury Marine Platinum Dealer in Gores Landing on Rice Lake, approximately 45 minutes north of Whitby via Highway 401 east and Highway 115. We handle Mercury outboard sales, repowers, parts, and service. See installed pricing at mercuryrepower.ca. For engine repairs, we only service Mercury and Mercruiser.
Mercury Dealer for Whitby: Short Drive, Long Relationship
Whitby sits in that Durham Region sweet spot, far enough east to have cleared most of the GTA congestion, close enough to Rice Lake that a trip up here isn't a production.
At approximately 45 minutes via the 401 and Highway 115, we're within range of being your regular dealer, not just the place you went once for a big purchase.
Why "Regular Dealer" Matters at 45 Minutes
Most GTA boaters treat their dealer relationship as transactional. Buy the motor, maybe get it serviced once, otherwise figure it out yourself.
What we see from Whitby customers who've made the trip a habit: they come up for spring commissioning, get a service issue sorted in June, do winterization in October, and store with us over winter. The boat is here most of the time, ready when they are. The relationship replaces a lot of the friction that comes from trying to coordinate service across multiple shops.
At 45 minutes, that's a realistic model. You're not driving 90 minutes each way to drop off the boat for an oil change. You're making a run that fits into a Saturday morning.
The GTA's Pricing Problem, and What We Do Instead
The call-for-quote model is standard across GTA marine dealers. You look up a motor online, find no price, call, and start a conversation you didn't fully want yet. The price emerges through the interaction, not before it.
Our quote builder at mercuryrepower.ca works the other way. Installed pricing, motor, rigging, and installation, in Canadian dollars, in about three minutes, before you talk to anyone. See the number. Decide if it makes sense. Engage us when you're ready. For Mercury pricing for every model on one page, see our published price reference.
Whitby customers who've used this tell us the thing they value most is making the trip knowing exactly what they're coming to spend, not hoping the price turns out to be reasonable.
Mercury Platinum + Three Generations
Mercury Platinum is the top dealer tier, parts depth, warranty authorization, technical training. We've held it for years. Harris Boat Works has been on Rice Lake since 1947, third generation. We're not running a high-volume sales floor. The model here depends on doing right by people, and Whitby's close enough that our mistakes would find their way back to us fast.
What Harris Boat Works Handles for Whitby Customers
Mercury outboard sales
Full lineup: 2.5 HP through 600 HP. FourStroke, Pro XS, Verado, SeaPro. Honest conversation about what works for your hull and how you use it.
Repower service
Full job: motor, rigging, controls, throttle and shift cables, prop selection, installation, sea trial. For Whitby customers, we can realistically handle your annual service schedule, not just one-off repowers.
Mercury parts and service
Platinum-tier parts depth and warranty authorization. For engine repairs, we only service Mercury and Mercruiser.
Winter storage
Outdoor with shrinkwrap. No indoor. At 45 minutes, the year-round storage relationship makes a lot of sense, boat stays here, we commission it in spring, you pick it up when Rice Lake is ready.
Installed pricing online
mercuryrepower.ca, see it before you leave Whitby.
Getting to Harris Boat Works from Whitby
You can build a live CAD quote for your repower online at Mercury Repower Centre.
Route: Highway 401 east to Highway 115 north, then County Road 28 north to Gores Landing. Mostly highway, the transition from 401 to 115 is clean, and the last stretch on County Road 28 is rural driving through cottage country.
Approximate drive time: Around 45 minutes outside rush hour. From north Whitby toward Brooklin, you may get there even a bit faster. From Whitby south near the 401, it's a very manageable drive.
Address: 5369 Harris Boat Works Rd, Gores Landing, ON K0K 2E0
Phone: 905-342-2153
Service requests: hbw.wiki/service
Motor pricing: mercuryrepower.ca
How to Start
- Build a quote at mercuryrepower.ca. Know the real installed price before you leave.
- Consider whether you want an ongoing service relationship, not just a purchase. At 45 minutes, the math on using us for commissioning, service, and winterization works.
- Submit a service request at hbw.wiki/service if you're starting with a service job rather than a purchase.
- Call or text ahead: 905-342-2153. We'll have someone ready for you.
Related guides
Frequently Asked Questions, Whitby
Can you be my regular dealer for service, not just for buying a motor?
Absolutely. At 45 minutes, a lot of Whitby customers use us for spring commissioning, in-season service, and fall winterization. It becomes a routine, not a special trip.
Can I see pricing without calling?
Yes. mercuryrepower.ca. Installed pricing. No callback required.
Do you service non-Mercury motors?
No. For engine repairs, we only service Mercury and Mercruiser. We can't help with Yamaha, Honda, or Suzuki.
Can I store my boat with you year-round?
Outdoor storage with shrinkwrap, yes. It makes logistical sense for Whitby customers who are boating on Rice Lake or the Kawarthas, since the boat stays close to the water.
What's the best time to drive up?
Weekend mornings before 10 a.m. are reliably smooth from Whitby. Weekday mornings work too. Avoid driving back Saturday or Sunday afternoon during peak summer if you can, the 401 west can back up even from Bowmanville and Oshawa.
The HBW Promise
Transparent installed pricing before you leave Whitby. A service relationship that makes sense at 45 minutes. No phone-tag, no call-for-quote, no runaround.
That's the deal. Has been since 1947.
Build your quote: mercuryrepower.ca
Request service: hbw.wiki/service
Call or text: 905-342-2153
Harris Boat Works, Gores Landing on Rice Lake. Mercury Marine Platinum dealer. Mercury dealer since 1965, family marina on Rice Lake since 1947.
Where Whitby Boaters Launch and Why HBW Sees Steady Volume from the Area
Whitby has a strong boating community built around Whitby Harbour Marina, city-owned with 200+ slips and a public launch. The Whitby Yacht Club anchors a strong sailing and power-boating scene; Lake Ontario shoreline here is active year-round with recreational use.
The drive to Rice Lake is 45 minutes via the 401 east and Highway 115 north. Clear midweek, weekend cottage traffic is the only friction. Tuesday-Thursday mornings are ideal for service trips.
Why Whitby boaters are a strong repower market:
- Mature fleet. Whitby's long-established marina community means many older Mercury (and other-brand) motors due for repower. We see steady annual volume from the area.
- Proximity makes it practical. 45 minutes is reasonable for a multi-thousand-dollar repower investment, closer than most central Toronto dealers once you factor in 401 traffic.
- Mercury Platinum-level depth. A clean install at HBW vs a rushed install elsewhere is the difference between 10 trouble-free years and a recurring warranty problem.
Ready to price it out? Build a live CAD quote for your repower online at the Mercury Repower Centre.
Related guides:
